Members of the PHILSME Business Network gathered for an inspiring first-ever exclusive workshop titled “The Brand Kickstart: From Story to Strategy,” held on October 29, 2025, at SPACES World Plaza in Bonifacio Global City. The session, powered by Evident Integrated Marketing and PR, guided entrepreneurs in transforming their brand stories into effective digital strategies.
Designed as a hands-on session, the workshop covered digital storytelling, crafting brand narratives, influencer collaborations, and amplifying reach through the right platforms. Participants developed their own Brand Kickstart Canvas, exploring how to define their brand’s challenge, solution, and impact—a framework for connecting meaning with marketing.
Feedback from participants showed overwhelming appreciation for the workshop’s relevance and practical approach. One attendee shared, “The exercises helped us think more about how we can execute what we’ve learned from the discussion.” Another highlighted the “engaging facilitators and useful worksheets.” Many expressed gratitude to the organizing team and said they look forward to joining future sessions.
The event drew professionals from various industries—including fintech, cybersecurity, real estate, and IT—reflecting the diversity of the PHILSME Business Network community. Participants cited digital storytelling and influencer marketing as the most valuable takeaways, underscoring the importance of authentic narratives in brand growth.Join the PHILSME Business Network and gain access to exclusive learning sessions and opportunities to boost your business at philsme.com.
