PHILSME X DFT
re:brand
Beginning this year, we are partnering with one of the country’s leading creative consultancies, Design For Tomorrow, to donate one (1) full premium branding program to a selected entrepreneur with vision that needs to be amplified.
About the re:brand initiative package
If chosen, you will be the recipient of a premium branding package from Design For Tomorrow, inclusive of a comprehensive brand strategy and a sophisticated visual identity that can be applied across a variety of channels (i.e. in-store, digital, packaging).
Your brand’s story will also be given a well-deserved spotlight at the 16th PHILSME Expo this May 2025 – ensuring a far and wide reach for your business.
Who is eligible for a re:brand?
- An active and duly DTI and BIR registered micro, small or medium Filipino enterprise owner.
- An attendee or owner representative of the 15th PHILSME Business Expo on Nov 22 and/or 23, 2024.
How to join the re:brand initiative?
- Fill up the Grant Application Form here.
- In no more than 300 words (either English or Filipino), share your story and why you deserve this re:brand.
- Along with your story in the caption, share the poster on your business’s Facebook, Instagram or Tiktok account. Use the 3 hashtags #15thPHILSME #UnlockUpliftment #Rebrand and tag the @philippinesmebusinessexpo and @designfortomorrow accounts.
Criteria
PHILSME and Design For Tomorrow will work hand-in-hand in selecting the most impactful application using the following criteria:
- Active Involvement
- 1 point: The MSME is an attendee of the 15th PHILSME Expo.
- 4 points: The MSME is an exhibitor of the 15th PHILSME Expo.
- Visions That Matter (5 points):
- The brand’s products and/or services are exciting, and its benefits entice a purchase.
- Inspired Intentions (5 points):
- The brand holds a heartfelt purpose that inspires itself to propel forward.
- Engaging Creativity (5 points):
- The brand harnesses the power of words to tell a thought-provoking story on why they are deserving of this re:brand.
- Total Points: 20 points
Deadline
- We are accepting applications from September 26 to November 30.
- PHILSME and DFT will be selecting the most impactful application to be announced on December 9, 2024.
Who is Design For Tomorrow?
Design for Tomorrow (DFT) is a leading creative consultancy based in Manila and registered in Singapore dedicated to their practice as Vision Articulators®.
DFT’s signature style is marked by their essentialist sophistication and their co-creation process, where every project is taken with care and intention, hand-holding every client throughout the journey of translating their visions into tangible and engaging design.
DFT takes on projects that uplift the community and celebrate the Filipino spirit, with recent projects spanning from the rebranding of a local bakery, Cocopan, and the heritage shoe and bag brand, Mendrez. They have also established prominence in Placemaking, or the delicate art of crafting spaces into living narratives. Recently completed luxury property development projects include Eluria (Arthaland), The Observatory (FNG / Federal Land + Nomura Real Estate) and Velaris Residences (RHK / Robinsons Land + Hong Kong Land).
As an independent creative and strategic consultancy, DFT complements visionaries, leaders, and entrepreneurs. They craft possibilities, forge connections, convey meaning, and cultivate experiences. By taking on this new partnership with PHILSME, Design For Tomorrow hopes to share their premium branding expertise with MSMEs who need it the most—those with visions worthy of being articulated.
We would be ecstatic to hear from you! Send your applications today!
